Tungsten Wedding Rings Should Not Be Sold At Bargain Basement Prices
A wedding products seller website owner asked me for advice when he said, “I was thinking of adding some design to the home page to look a bit more like another popular and powerful ranking jewelry site. I was hoping this might help my conversion rate. Any other sites out there you may have seen that I might try to get some ideas from? Just a thought I was going to try to help and improve business a bit. When I was focusing A LOT on my site, we floated between 8-12 on tungsten wedding ring. We started building our house however, and it got put on the back-burner. I’ll change that stuff this morning and let you know if I have any issues.”
I shared some counsel to this wedding products supplier website owner and I told him you should always be testing new designs to find the most profitable one.
But even more critical than your design (because it seems fine to me), are your prices. The reason, as crazy as it sounds, is that they are too low. I’m guessing you’ve probably been through this before (and I bet your wife might tell you the same thing). Women don’t want to buy a ninety nine dollar tungsten wedding ring for their man. That’s like getting something from the dollar store. Doesn’t matter that it’s on sale. Out of all the things they buy for getting married, nothing else represents how they feel about their groom and is as permanent as the ring they buy for him.
Doesn’t matter what the real value is. Almost no one can tell the difference. women (and men) want to spend a lot on the rings they get for their one and only. They’re not just buy a piece of metal, they are making a statement about how much they’re in love. That is why they are happy to spend three or four hundred on mens gold wedding bands.
If I were you, I’d bump up the price of all your rings to at least $230 sale price. Of course you’d leave maybe two of the most basic rings at ninety nine dollars to one hundred and fifty dollars for those few people.
Right now it’s like you are the dollar store of rings. I’d reposition your image as high quality (med-high price) but offer more in another area, such as super service, free cleanings, or whatever, guarantee, or offer some other ring or wedding related service (you could find a complimentary business to partner with to be able to do this at no cost).
Of course, I haven’t seen your sales stats, so maybe your most selling rings are the ninety nine dollar ones. If you’ve already covered this topic and determined your optimum prices based on testing, then you can ignore this advice.
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